Global Mobile provides key insights from mobile leaders across the world. While mobile consumers have become faster, incumbent institutions have not managed to keep up. Muppidi, PhD, MDP, past secretary general of the Asian Media Information and Communication Centre, Singapore, and associate professor of communication, University of Hartford (CT) “Mobile is redefining the way we service the citizen, student, shopper, and user. These various perspectives also inform us of the world we inhabit today and the future we are heading into globally, from multiple lenses.” -Sundeep R. I very much recommend it.” -Ajit Jaokar, founder, feynlabs/futuretext, London “A must read … presents the various dimensions of the mobile ecosystem that has become omnipresent in our daily lives and work. Bruck and Rao’s excellent book provides insights from global experts and thus helps cross pollinate ideas. Few books provide the global perspective. But different geographies have different emphases within mobile. Full of astonishing facts and insights, this easy-to-read and well-edited compendium helps us understand the prolific and profound shifts that augur the world’s most accelerated global upheaval.” -Florie Brizel, author and mobilologist “Timely, comprehensive, and ambitious, catching and documenting the world as a major transformation takes place an excellent resource … just what students need to dip into frequently as background to the wider world of mobiles and mobiles in the wider world in order to see the broader social, cultural, and economic context of the changed world of learning.” -John Traxler, professor of mobile learning and director, Learning Lab “Mobile is now a global phenomenon. It’s really about the history of our world at the precipice of transformation. It’s a must read for the future.” -Greg Stuart, global CEO, Mobile Marketing Association “One might easily mistake this for a book about mobile. Praise for Global Mobile “Nothing gets marketers closer to their consumers than mobile and nothing captures or educates on that better than Global Mobile.
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